I bought the kindle edition and I don't get the hype about this book at all. First of all it's barely a book, it's not even a novella, it's pretty much zine length. It's a 10-15 min read. I'm thinking I made a mistake in getting the electronic version since the charm seems to be in the physicality of it. There is some cleverness in the story but it's so brief that the real phenomenon here is not poignant satire, instead it's how the zine was delivered to its initial recipients and that it got their attention in the first place.