Maybe I'm just getting old.
You want to be generous? Great, do it!
Telling us in a letter to your daughter as a hook to attract eyeballs is kind of weird and exploitative.
Update: I also thought I should say that this is no big deal, he has some different ideas about what's ok and what's not and I see that every day, I'm not mr perfect either.
I guess the reason it's interesting in this case is because he is head of facebook and entrusted with a lot of people's personal information. If his judgment is different to mine then I don't feel comfortable entrusting him with my social life.
"Dear Max, we use you to make some PR. We won't give you the money we don't have. Love, Mom and Dad."
On the other hand, you have the Leonardo Di Caprios of the world who are very philanthropic and try to make the world a better place without open letters like this.
I personally am not offended by Mark's approach (and I'm not a fan of Zuck). I'd rather see someone express benevolent intentions than just about any other alternative (including silence, or prejudice/hostility/etc that seems so common today).
May be I'm too cynical as I see that there was a conscious effort to post more updates. Recently I see another shift following the Internet.org initiative.