The rise of “homeless” media: Publishers that don’t require home pages or apps

How is that any different than something like television, or a magazine, or newspaper, or cinema? Nobody used to visit a studio. They produced content for something like ABC, which is one of the main feeding troughs for mass consumption.

But that's mass consumption, where it's feeding ground for swine. I look at things like Twitter, and I see a big pile of spam. Spammers following spammers to spam their spam to spammers. I won't be producing content for channels like that, just like I wouldn't write on Medium.

But keep singing to the choir, and boosting your "following", and watching numbers rise... as if they meant anything. Just like people realized calories could be empty, someday the general public will awaken to the obvious concept of empty follows.

Just remember the slight problem with this 'let third parties host your content' thing.

Namely, you lose control over what you can say and how you can present it. A media company who operates purely on social media is going to be in deep, deep trouble if anything they say annoys the network that's hosting their content. It's like being a massively popular Youtuber who has to worry about content ID and things being taken down at the drop of a hat.

If it seems like a good deal now, then watch out, it'll bite you in the arse if any controversy comes along.