The story of Vatler’s shutdown
medium.com
medium.com
This was the mistake (and strongly reminiscent of the mistake they made with sweetch) they ignored the people who set rules for their business. Overcoming the incumbent competitors is a challenge because they've existed for quite some time, a less idealistic (more mature?) businessman could've identified this and started conversations with the appropriate people in power before they were forced to seek their assistance as an unknown.
If things operated like they were supposed to, Vatler would've stood a chance, in most cities there is a complex web of politics to navigate and these guys ignored that twice. Airbnb has gotten by because it's impossible for hoteliers to identify the residences that are taking their business, valets are on the street and labeled so they have to address the issue much sooner.
These guys are super talented and I want them to succeed but I hope they finally learnt their lesson about getting ahead of the politics, otherwise their next business will end the same way as the last two.
"Suddenly, two months ago, we received a phone call from the city explaining that traditional parking companies were not happy with the way we were poaching business from them and that we had to slow down our growth. We ignored this warning. Ten days later, we received a phone call from the police department telling us that our permits had not been granted and they gave us a warning because we were operating illegally in most of our locations."
[0]> This permit is required for any valet parking
operator who performs parking services at a restaurant
or any place that regularly uses valet services.
[0]: http://businessportal.sfgov.org/node/2979