Do you feel the same way about software devs who work for food delivery/laundry service startups and the like? Writing clickbait is no better or worse than "changing the world" one delivery at a time. Everyone's just chasing easy money.
There is an infection of using superlative language at every turn, and it is especially bad (but not limited to) how conversation happens in the US, and countries like Britain that increasingly model their politics and culture on the US[0].
The current culture makes nuance and explanation hard, because those don't fit into sound bytes. When we live in a world where Jeff Bezos can declare, with a straight face, that 3000 words is a "long read", we're kinda screwed when it comes to politicians being able to make any point that isn't a slogan painted on the backdrop they are speaking in front of, or a startup to declare "we are just building a service that is one iteration better than the existing ones on the market, and people will pay us good money to use it".
I mean you can do that, and you can probably even make good money at it, but you won't get the fawning press or the billion-dollar hyperinflated valuations.
[0]: A strong statement, especially to make in passing, I know. But happy to lay out my reasoning on that point for anyone who wants it, and I promise it's not just the usual bellyaching about "creeping Americanisation" that gets thrown around a lot.