You could produce the exact same chemical result without this process a lot safer and cheaper but then you couldn't call it pure orange juice not from concentrate.
Sometimes we trade taste and nutrition for convenience, safety, consistency and year round availability. I like freshly squeezed oranges off my orange tree but they don't grow all year round. I am mostly happy not to consume oranges out of season but that isn't really a basis for a sustainable industry and beverage companies have sensibly created a market for year round, consistent tasting juice products.
Actually I'd call that the definition of a basis for a sustainable industry...
Don't label something "natural" or "100% fresh juice" if it's not.
This is the sub-text of the article, so I think you're being a little naive. Working backwards from the conclusion, there is no difference between various type of juice.
The point you make is a more complex one than you seem to be implying. What does it mean for something to be "natural"? Is pasteurisation natural? What about homogenisation? Packaging?
That's how I think it should work. Honest labeling, and letting consumers decide.
I don't want genetic engineering and industrial preservation techniques to go the way of nuclear energy -- discarded for an alternative that comparatively damages our health, damages our wallets, and damages the environment simply because the otherwise superior option has a higher coefficient of sensationality.
The problem to me with such an approach (even given that the end is in fact alturistic and beneficial) is: who gets to decide which lies get to be told, and who decides what is beneficial? Beneficial to whom? the whole society? some subset of society?
Do we allow all lies in advertising? Or just ones you or some elite (perhaps scientists or technocrats) determine are for the benefit of society?
Personally, I'd rather have the truth be told, and hold advertisers to a higher standard.
Let's get one thing straight: you're the one who wants to extend the current definition of "lie" to include this particular brand of misdirection and then censor that misdirection. You're the one who wants to "hold advertisers to a higher standard" in the name of benefiting society. I'm the one advocating the comparatively hands-off approach of continuing to restrict censorship to literally false statements. Those hard questions you asked about who should get to make arbitrary decisions are the ones you have to answer for your argument to be convincing.
I am not proud of regulatory environment that allows them to not have to list those ingridients on package and instead do what they do and still claim "Fresh", "Natural", "Not from Concentrate" (i.e. pasteurized) etc.
EDIT: https://www.google.com/search?q=nutritional+value+of+jurice+... (Change Juice type to Orange
Sorry. What game are we playing here?
Colloquial translation for those of you playing along at home:
The burden of proof lies with he who affirms not he who denies, since by the nature of things, he who denies cannot produce any proof.
(This is the classic statement of the presumption of innocence, and also one of the core principles in the dawn of Enlightenment era science, where it was adapted into our modern understanding of scientific skepticism.)
>That which is said in Latin seems deep.
Just because something is abused does not mean that a proper usage of the same is also wrong.
We're also attempting to communicate solely through well known quotations, which poses its own set of unique constraints.
https://www.google.com/search?q=nutritional+value+of+jurice+... (change Juice type to Orange)
So we can see right off the bat the compared to Juice, oranges per unit volume have 12 times more dietary fiber, more vitamin A & C, almost 4 times more calcium.
That wasn't hard to find.
As for micronutrients like vitamins, all of them can be destroyed by heat. All forms of cooking reduce the amount of vitamins in the food, and pasteurization is no exception. The trade-off is generally worth it, however, as it takes a fair amount of work to avoid enough foods that you end up with a deficiency, and the health benefits of killing the bacteria are so great.
Also, fruit juice has a lot of sugar in it; you don't want it to be too large a part of your diet anyway.
No it (i.e. orange juice) doesn't have meaningful value. It's like soda minus the bubbles.
Edit:
8oz of Coca-Cola contains 26g sugar: http://www.coca-colaproductfacts.com/en/coca-cola-products/c...
8oz of Tropicana orange juice contains 22g sugar: http://www.tropicana.com/products/tropicana_pure_premium/no_...
If you're concerned about your Vitamin C intake, try a multi-vitamin.
While I usually suggest drinking something that isn't full of sugar, I'm glad science and engineering has found ways to store juice for long periods without spoiling. These techniques can probably be used in other ares. Advances in science and technology often have wider benefits, often unexpected.
The only potential problem I see with the orange juice situation is labeling. More accurate labeling requirements keep markets honest, and the claim of being "freshly squeezed" factually wrong given any reasonable definition of "fresh".
Often even the Schorle sold in stores has too much juice, average seems to be at 60%[1], I prefer more like 30%. In the recent years, 5% to 10% Schorle has become increasingly popular.