Just visited Jet for the first time. Not sure what the distinguishing factor is. I guess they hope they can execute well enough to get bought by Amazon, or if not them, Walmart or someone?
> Jet’s founder Lore believes his company offers something different: A unique discounting structure that rewards shoppers when they put more items in their checkout basket. Orders that contain multiple items, ideally located in warehouses close to their delivery address, are more efficient and cost less to process. That allows Jet to pass along those savings to the customer.
I'm sure Amazon could implement that in about 15 minutes if they wanted to.
The trickiest thing is estimating what subscription frequency to use. I barely even think about optimizing for % discount.