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I use the loop technique. I've had two cords self-destroy.

I'd need some persuading that the rubbery sleeving was chosen for purely engineering reasons, and not mostly "it feels nice".

The sleeving was chosen because the springy quality makes it easier to untangle.

As a counter anecdote, I am _very_ careful with my charger (and cords in general). The only chargers I've ever had fail are from Apple. I finally got tired of it and bought a counterfeit charger that wasn't as "clever" (i.e. didn't have a thin gauge coaxial cord with a weak rubber insulation), which has lasted far longer.

This seems to be very much a "your mileage may vary" thing. I always used that same technique and went through 4 chargers before I finally got sick of the darn things. Then there are a lot of people like you who think that people like me must have hammers or wire dikes for hands.