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> Research has concluded that polarized opinions do affect how strongly readers react to information.

Ironically enough, Jonathan Haidt, the author of this article contributed greatly to the insights on the effects of such bias.

http://www.authorstream.com/Presentation/jhaidt-819710-haidt...

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I love material that so profoundly affect my thinking like this one did (last time was probably being introduced to LessWrong).

I can't thank you enough for linking this.

Glad I could accommodate. His research impacted me pretty profoundly too, quantifying with study a lot of what I'd felt, but been extremely uncertain of. I've since followed him around the net like a puppy consuming everything he puts out.

Since you enjoyed it so much, here are some more of his links:

https://www.ted.com/talks/jonathan_haidt_on_the_moral_mind?l...

https://www.ted.com/talks/jonathan_haidt_humanity_s_stairway...

https://www.ted.com/talks/jonathan_haidt_how_common_threats_...

http://people.stern.nyu.edu/jhaidt/disgustscale.html

And, the one I consider to be the most deeply insightful (and also one upon which a lot of his other research relies):

http://www.moralfoundations.org/

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