I also Sugru mine like this on both ends of the cable: http://d1u2s20mo6at4b.cloudfront.net/wp-content/uploads/appl...
I'm considering making a mold so the Sugru looks nice when done and selling robustified chargers on Shopify. I already have a shipping business (MonthlyBoxer.com) so that part is easy. Thinking perhaps about offering a discount for returning the broken charger to us for refurbishing, so we can offer both new and refurb chargers.
Anecdotally the Sugru doubles the life of the charger cables (and makes your charger much more identifiable). I'd need to charge $99 to make it work, but it's fairly cheap to throw together a site and reply to the myriad forum posts saying "where can I buy a better Macbook charger" with a link to gauge interest.