Other hobby computers of the day used inefficient power supplies. The Apple ][ was the first computer ever to use a plastic case. The heat buildup using even my own power supply design (inefficient type) would have been too great. Steve tapped an Atari engineer, Rod Holt, to design a switching power supply that was much more efficient and generated less heat. Rod also keyed us into the fact that the plastic case wouldn't conduct heat well. At this point in time we took pride in being the first computer to use a switching power supply. Steve was proud of the fact that we didn't need a fan and seems to hold to that ideal to this day.
So:
* Holt designed a switching power supply which employed a patented addition to an otherwise well-known topology (it's a flyback power supply).
* Computers nowadays "rip off" the same design that Holt ripped off, they all use flyback PSUs.
* I doubt that the Apple II was really the first computer to use a switching-mode power supply, but linear supplies were pretty common among hobby computers back then. The Commodore 64 had one, for instance.
The downvoted comment about Jobs being an ignorant liar is probably spot-on.