Look at the Terry Richardson shots for American Apparel, the works of Banksy, or Miley Cyrus's outfits -- the original intention was to produce camp, but to young people, without context, they just look cool.
The designers get to feel like they're doing something high-art, because there is intended irony behind their work, but the masses are just experiencing it like any other loud obnoxious art -- it still drowns out anything of subtlety.