You think putting passengers aboard, instead of the proverbial sand bags, will be trivial? You could afford to cut a lot of corners with an empty crew capsule.
Did you see how hard the capsule landed? Look at around the 1:39 mark on the video: https://www.blueorigin.com/gallery#youtube9pillaOxGCo
If they had retrorocket on the capsule, I suspect it failed.
The air bag decelerates you to zero over a (relatively) much greater time, meaning much lower forces on your face, brain, etc.
Soyuz lands with a retrorocket and it looks exactly like this:
https://www.youtube.com/watch?v=f2X2kaqYatI
You don't need a long burn to cushion a drop like this. A fraction of a second will suffice.
Anyway, let's hope that SpaceX manages to land the next time they put something in orbit, that would be a big step forward, I'm seeing a lot more practical value in SpaceX than in BO.
What exactly is BO's rocket capable of? Reaching 100km altitude?
No one is more embarassed than BO engineers by the comparisons with SpaceX. They are in completely different leagues. BO is playing with toys, SpaceX is hauling commercial payloads to GTO.
It's like me making a go-kart that goes 0-60 faster than an F1 car, and saying "I've built a faster race car than McLaren!". Anyone with an ounce of knowledge on the subject would be in tears from laughter.