Jeff Bezos beats Elon Musk's SpaceX in the reusable rocket race

A click-baity title, but undoubtedly cool achievement. Watching the rocket toggle around in the last second hover before touching down was really neat.

Amazing accomplishment by BO! However, headline is misleading, as a sub-orbital (100km) flight, not technically the same magnitude / mission as SpaceX. Elon tweeted about this: https://twitter.com/elonmusk/status/669129655597731841

I think they might have beat SpaceX with their video production at least... great job! Also: the landing gear on this rocket is 10x more scifi than SpaceX's, so bonus points there.

I didn't know Blue Origin's goal was 4 minute suborbital floaty experiences for rich people though. Has that been common knowledge? Are they even interested in going orbital with non-human payloads?

What a fine example of great reporting. 50% success rate in TWO launches, definitely indicates a clear winner. #irony