Ask HN: Bad Ads?

As David Heinemeier Hansson said on Twitter this evening:

Worst elevator pitch I've heard in a long time: "Salesforce.com is the enterprise cloud-computing company". Could it be more contentless?

I still have no idea what Salesforce is. Their marketing sites are so loaded with buzzwords that I find that it's almost too much work to try to learn more.

A few years ago, United Parcel Service tried to coin the term "brown knows" in televised ads, referring to the brown uniforms that the drivers wear.

The term "brown nose" is used ( at least in the U.S. ) to very negatively refer to the act of being trying too hard to please others higher in the corporate food-chain.

Competitor of Farmville:

"Tired of Farming. Try Digging"

The competitors innovation was a digging for treasure game.