Is there research how certain periods of the cycle would affect women shopping behaviour (or behaviour in general)? I am asking this to understand how much value is in such information.
Perhaps there are other aspects I am overlooking?
There are good reasons why people might want to make this sort of app beyond selling the data. There's a huge potential for health care service providers - if women don't need prescription drugs or appointments to see their doctor, and any other medical issues are resolved more easily because there isn't the problem of the drugs interacting with the pill, then that represents a vast saving in the cost of supplying services.
This exactly. The app. I use is called the Pink Pad and free. I have been using it since 2011. Since then, I have stop taking the pill. There are no ads just very straight forward. It tells you fertile days and other things. Since that time, it has been off on certain days as that is my fault for not getting to properly note things. But it has been very spot on.
>While the apps also can be used to track ovulation, signaling the days the user is more or less likely to become pregnant, most period tracker apps explicitly warn users not to rely on them to prevent pregnancy. The ovulation tracker and fertility prediction can be helpful for a woman trying to conceive, but it can give a false sense of security to a woman who relies on the app as a form of birth control.
>That’s because even the most vigilant ovulation tracking methods have shockingly high failure rates, according to the American College of Obstetricians and Gynecologists, with up to one in four women becoming pregnant over the course of a year with typical use.
>“Apps are a tool; they’re not actually a birth control method,” said Hannah Ransom of San Diego, a certified fertility awareness educator.
I guess that 4 people do not work for free. I understand that There's a huge potential for health care service providers, but how could this company get money out of this? This app is free for everyone. I do not connect the dots why one health care service provider should fund it. So perhaps you could elaborate it from this point of view?
Are women really so naive that they would provide such information to the state?
If someone stops having periods, that might be a sign they're pregnant. That's valuable to retailers (famously, some can spot when you're pregnant before even you know, by tracking purchases).
Also, mood swings and specific cravings might happen, and that would affect consumption? (Don't have personal experience here.)
> To marketers, the average Joe’s online data is worth around 10 cents. However, a pregnant woman’s data is worth fifteen times that: $1.50.
http://www.salon.com/2014/04/28/one_womans_attempt_to_hide_h...
The reason for this is obvious if you've ever budgeted for a new baby in the house.
I think it's a German/EU company, so they should have some restrictions on what they do with this data.
Maybe someone can take a closer look...
FB & Google have the option to scan your site, pick audiences and advertising strategies and run everything on autopilot. it doesn't work very well.
If your strategy is to collect toilet break statistics, user listening habits or some other bit of "data" for a large number of free users than monetize it somehow, good luck.