I think the thing that we have to get through our heads is that sprawl is the result of many subsidies - NOT just peoples' preference to live that way. Take a look at any place where zoning hasn't required such high parking or low maximum densities; any place where government housing loan guarantees were equally available to dense developments as new single family home developments; or any place where governments have made reasonable attempt to add the cost of negative externalities of driving to fuel taxes. You'll see a lot less driving and a lot more walking, transit, and biking. For example - Canada or Spain.
Every time one of these articles comes up on here there are lots of Bay Area folks saying "but I like to drive my own car". That is fine, but don't make everyone else subsidize it.
We've dug ourselves into a major hole with car dependence. Lots of cities are digging out and building density especially in their abandoned downtowns - this is doubly amazing considering how stacked the deck is against them.