Maybe I misunderstand. Although it's nice not to load and see ads, and it's really nice not to be tracked and correlated, it's really really nice for an advertiser not to be aware of me personally, at all, correlated or not.

So this thing poisons the stream, but it also says "there's a person here, put him in the database." It's like responding to spam; there's no future in it.

I don't mind advertising at all, and when I used to read physical magazines and papers, none of the ads bothered me, I'd either look at them, ignore them, or throw away a whole section if that's all it was.

It's tracking ads, and the ad networks more generally, that I object to.

If a site just sold and showed static ads, with no information about me personally sold to or detected by the ad buyer, I'd be among the first to whitelist such a site. Until then ... fuck off.

EDIT: Actually I guess there'd be no need for whitelisting, the ad would just show up with the editorial content. So, Wired, when you whine at me for using a blocker, why not instead just show me a picture of Suntory? http://whiskey.wikia.com/wiki/Bill_Murray_and_Suntory