Posterous Jumps On The Revenue Wagon; Signs Coca-Cola for Promo Site

Firstly, congratulations to Posterous. They are one of my favourite startups.

It's impressive how their platform lets you post via email, but at first I didn't quite see how this was special, besides the ease-of-use angle.

But use cases like this (Coca-Cola) clearly show that by factoring out the common entry-point of email (which everyone understands), they not only have an elegant unique value proposition, but a viable commercial product too. :)

On a side note:

Is it "posterous," as in making a post. Or is it "posterous," as in preposterous?

I tend to think the former, but every time I bring it up with someone, they use the latter.

Neat, wondered how they were going to generate revenue. A two tier system should work, low level is free, professional level gets the bells and whistles.

Funny, I was just introducing Posterous to a friend the other day. As I was explaining it, I wondered out loud how they make money. The thought hadn't crossed my mind until then.

I'm glad they're viable, they are my favorite blogging site.