I though that, what the article says, was obvious and I always assumed that this was also obvious for the manufacturers, but that they are not interested, even it would be the more convenient thing for consumers.

I don't know well the market but my impression is that if they follow that path they will become commodities producers.

They don't want to be only displays manufacturers because then a TV would be only an accessory. They want to capture a market. They want to be "the platform".

In other words, everybody wants to be Apple.

Crowfounding would be a nice idea but I imagine that the technology for good screens is only in the hands of, precisely, the ones that are trying to make TV a platform.