Ask HN: How do I get press to my site I launched
So I just launched JoinTheBox.com
I want to generate revenue through press and media but have no clue is my press kit Good?
I want to generate revenue through press and media but have no clue is my press kit Good?
You want to generate revenue through the press, no you don't you want to get people to sign-up for your site.
Let's take a look at how you do that. Do you currently have a few customers? Are those customers successfully selling through your product? Great, does somebody have a really unique business? Can you help THEM get press, and increase their business? Can you get mentions along with driving people to your customers sites?
You have to think ahead. Getting press, and growing a business isn't done after the fact. It isn't something that happens after you've built your product.
So, xmas is coming up, probably a big time for some of your customers (assuming you have customers). How can you help them sell more over xmas. After xmas, you've got an opportunity to hit up media. You can show how some special customer (they need to have a story about why they are special) killed it this holiday, and how you helped them do that, and how it benefits the readers. If THEY can start their own business using your product, look at the change it can make in their lives.
That's how PR works. Find an angle that you can sell to the media about why they should write about you, and it is almost never about you, you're just a guy trying to start a business who hasn't yet succeeded. So make it about the reader, what does the reader want to know, does the reader want to know about you? Probably not, you have to make it about what the reader wants which will lead them to want to know about you.
But also consider this. You're in a market with HUGE competitors. Shopify, BigCommerce and lots of others. What makes you special. I didn't get it from your website. Try to find your niche.
You've got lots of work to do. Congrats on getting this far.