I realize that big welding shops aren't going to drop the big two (Lincoln and Miller) overnight, but I think practices like this are really going to hasten the rise of Chinese upstarts making high quality IGBT welders. Once they (or a third party) starts offering good support and warranty guarantees it's going to be hard to compete with them when you employ sales practices like this.
For example, the Miller Syncrowave 210 shown in the video is $2,700, base price. I use one weekly, and it's a decent welder. Alternatively, one could get an Everlast PowerTig 250EX for $1,700 that comes with features missing from the Miller at a price that's $1,000 less. The Chinese manufacturers know their price point, and they're not going to leave out features supported by their hardware because they're hungry for the business. I think the way Miller is behaving is a sign of complacency, and it's going to come back to bite them.
I already find myself using the cheaper IGBT welder day to day because we don't have the SD card upgrade for the Miller and I like features like up-slope and down-slope that have been left out for product segmentation reasons.