Why would a talented person stay around here for that? Most of us who like it out here like it because it's different than Silicon Valley or New York, and it suits our preference better.
You're not going to win with the talented people in the Midwest if you just try to make it feel like Silicon Valley Jr. -- you have to be different, with a whole different ethos that's a bit more about the style of life here. Many people choose to live in the Midwest because they like having more personal space, they want to raise a family, they value frugality and consider cost-of-living carefully, they might possibly actually want to own property some day, and/or they just may not personally derive much value from urban amenities.
But I've never seen start-ups or tech businesses here aim at providing a kind of working life that affords these values. It's all still the same "work hard play hard" bullshit as if by making yet another app or something-as-a-service, we're going to become masters of the fucking universe or something.
That stuff is already stupid even in the urban tech hubs. It just comes off even dumber when you're farther away from the tech hubs.
At any rate, I question the article's claim that there's a talent problem in the Midwest. The problem isn't that there are no talented people. The problem is that companies are not providing the opportunity for a lifestyle that matches up with the values of someone who would prefer to live in the Midwest.
If I have to work a million hours, put up with aggressive deadline culture, deal with Agile/Scrum "sprint cycle" idiocy, and feign social interest in rock climbing while I code or joining the same people I've been working with for 10 straight hours at a bar for 2 more hours of trite conversation where I'll be judged by how much overt social signalling my alcoholic beverage of choice emits, then fuck it. I'm just going to move to a big city and demand a big city wage and career opportunities.
On the other hand, if you can give me what the big city folks can't, like say a private office where I can actually get work done and feel productive instead of listening to the person at the desk next to me chew potato chips, or you can provide me with a work environment where 40 hours is exactly all that's expected, and also is exactly what is rewarded (i.e. you encourage workers to have a substantial life outside of work), and I don't feel like you're just doing a bunch of stuff like whisky night and ping pong to try to affiliate with the cool kids in SV, then we could talk.