Mark Zuckerberg's plan for the future of Facebook
fastcompany.com
fastcompany.com
If anything - if research is to be trusted - all they've done is make a billion people slightly unhappier by manipulating the way people socialize.
If Facebook has done good; show me the data.
So far the data seems to indicate that internet.org is comparable to releasing swarms of burrowing parasites upon the poorest of the world.
One can only hope that a society of successful nerds re-learns the consequence of not being cool.
The thing they should worry about is pushing the envelope too far and too fast. I think for-instance WeChat would have totally destroy Facebook if it weren't for its Chinese-gov't tentacles. It has a much saner privacy model where you only see things from your friends ( not to mention it has a much simpler and nicer interface )
Would you mind terribly if someone snapped a shot of you on their phone without asking? It's for reasons like these that the Japanese government mandates phones sold there make a shutter click sound whenever a photo is taken.
So yes, we do get used to things, generally, but there will always be activities people find off-putting, or creepy.
However, and this could kill Facebook in enough time, people can go "backwards" as much as they can go what the tech industry considers "forward." It could simply come to be that people, enabled by technology that easily encrypts their communication and obscures their actions, get sick of being watched all the time and prefer social networking sites or means of communication that explicitly do not track their users. Right now the global perception of trust is declining in nearly every major institution, and in the eyes of many who do not live in code, Silicon Valley is just one more group of rich elites who claim to make the world a better place but in practice make it more rushed, monitored, and unpleasant, thanks to lauded businesses that sell people's data right back to them.
I'm reminded of the scene in Fight Club when they loot a liposuction clinic to make soap: "Selling those rich women's fat asses back to them."
Of course that doesn't stop the harcore ones who build homemade cams into their shoes, or people sabotaging the speaker - but if stops most garden variety ones.
I'd argue that people who are not intimately familiar with the tech world see the tech as just a set of products that does things for them, with the additional filter of the mainstream media and their friends/family on top of it.
Most people don't know what kind of data is being gathered about them, and they don't care about the implications of that data. To be fair, it is a difficult thing to conceptualize and quantify. Facebook provides a great service to connect with friends and family. The question is - what's the price?
I am familiar with the tech world and I keep asking myself this question too. From what I see now, all the data that Facebook collects can hurt me in two ways: more insidious ads, and when used by a superhuman-level AI to infer pretty much anything about me. The AI doesn't seem on the horizon, and the ads don't seem to be that harmful, they're only annoying. There's of course an angle of a dystopian totalitarian government, but in that case we're all screwed anyway; data collected by Facebook or Google will make little difference.
Then there's an insurance angle, but here I have mixed feelings - it seems to me that it's better for an insurer to know more (I for one would like car insurance companies to have real-time centimeter precision location data about every driver, that could restore some sanity on the roads), but not too much. I don't know where I stand on this yet.
Anyway; the way I see it, this whole data-selling business model works mostly because advertisers are stupid enough (or rather, in so tight a competition) to pay for data that won't give them much edge anyway. In a way, it's not users that are the victims here, it's the advertisers.
So when working out the price of a service like Facebook, it's important to include the cost of privacy (even if this is effectively impossible to put a numerical value on).
But this aspect isn't basically the issue of publishing? If you post your Facebook status/photos and mark them publicly visible, you're a publisher. Other people can see it. If, however, you limit it to your friends only, then if your non-friend boss sees them it means someone screwed up - which doesn't seem any different than someone gossiping about you in real life.
Anyway, this aspect is something where I think we need to grow up as a society. Your boss probably did (or still does) the same stupid shit that you do, so him making an issue out of that drunk photo of yours is utterly hypocritical. Looking at some things posted by people with status I'm beginning to believe that Facebook is actually helping here - people are getting used to the concept that they're no different than anyone else wrt. weirdness, and that they can be judged by others just like they themselves judge other people. In the face of this, I hope everyone will finally agree to chill out and stop judging one another entirely :).
Sure, that's part of it. However, the issue is that Facebook have tried to increase what constitutes public Facebook content over time.
Here are a couple of links about this:
http://mattmckeon.com/facebook-privacy/
https://www.eff.org/en-gb/deeplinks/2010/04/facebook-timelin...
You also have another group of privacy invasions enabled by the phone apps from Facebook:
https://en-gb.facebook.com/help/210676372433246
http://fortune.com/2015/11/09/facebook-photo-scanning/
I'm sure I could find other privacy issues with Facebook. Can you opt-out of all of this? Probably, but it certainly requires vigilance by its users, especially when new features are rolled out.
It seems to me that over a billion people are fine giving their privacy over to Twitter/Facebook/Instagram/<insert other company> but not necessarily the Government (of any country).
People do care about it, they just don't think about it that often, or only think about people seeing their tamest online behaviour. Here's one recent example of where a privacy policy did capture the public's attention:
http://www.marketwatch.com/story/snapchats-new-scary-privacy...
There's also a big difference between not caring and caring, but feeling powerless to actually do anything about it.
For any of these larger privacy issues, most people are powerless to make significant changes. I can't prevent Google from driving its Street View cars by my house. I can't prevent Facebook from making shadow profiles about me. I can't prevent the NSA from conducting mass surveillance, etc.
I don't think it's a case of the public not really caring about their privacy, I think it's a case of them not fully understandind exactly what data is collected on them and how it can be used nefariously by companies and by their government.
We in the tech field tend to have an above average knowledge of these things but Joe Public is very ignorant of it.
I believe if people knew exactly what was being collected and how profiles of their entire lives, their thoughts, their actions and their potential thoughts and actions, they would be a lot less happy about it.
The problem is educating people who probably already have enough shit to think about in their own lives and convincing them that this isn't all conspiracy theory.
It's a monumental task.
We will never live in a post privacy world. I'm so fucking sick of seeing people say garbage like that.
So what does a post privacy world look like? Should we do away with curtains in our bedrooms? Should we remove the doors from public restrooms?
But my imaginary friend used to say: > Imagine the most average people you can imagine. Imagine the most 50%isch people you can imagine. > And then internalize that half of the population is dumber, cares less, is less engaged and thinks less that that dude. > And then, just forget about what you thought and try to make something that you enjoi. Because, people are dicks. > Like those data tracking dicks. Just on a very personal level.
Many people choose to use Facebook, and in fact use it a lot more than almost any other site/application. Who are you to decide for someone else whether Facebook is good or not? Who are you to decide that these people aren't really getting something out of Facebook? Who are you to decide that they're all "manipulated", forced to do something they don't want to?
Seriously, at what point is it considered arrogant to just assume that so many people are "wrong"? 1 billion people choosing to use Facebook sure sounds like a pretty compelling argument that Facebook provides them with at least some value.
http://www.zdnet.com/article/firm-facebooks-shadow-profiles-...
[1]: https://www.google.com/search?q=facebook+study+manipulating+...
The whole "Facebook manipulating emotions" fiasco is one of the most ridiculous things I've seen happening in the field of social sciences in front of my own eyes. And it illustrates a very dangerous thing about science reporting - hyperbolizing. Almost nobody reads the primary sources (like actual papers), so when a journalist starts using strong words like "manipulated", it colors people's interpretations of the issue, leading them to severly overestimating the meaning of the issue - lo and behold, you can create a shitstorm out of thin air.
The way press was describing Facebook's "manipulating users' emotions" is akin to describing sneezing as an act of biological warfare. Scope matters.
Anyway, I see how people can have problems with Facebook's actions here (though I personally don't, and I'd actually encourage more of such studies - it's an unique vector that could lead to actually meaningful results in social sciences). But the point is, it was totally overblown in media reports, and it still is being totally overblown by commenters on Hacker News. Facebook could not drive you to suicide on purpose by this, so please everyone, stop saying as if they could.
Also, the bulk of my friends on Facebook, by and large, regurgitate garbage 'viral' content I have no interest in.
Links to interesting content for me, are on Twitter, Bandcamp and YC.
The upside is that time is an easy pivot to understand, and if someone close to you posts something and immediately asks you "do you see my post?", it's trivial to answer with confidence.
It would be nice if Facebook exposed controls to allow users to sort their news feed - by time and by whatever other metrics they're currently using.
The point being, any usable social network will have to filter user postings.
Yes, I've gone through the "like/follow/show all posts" dance several times.
It was a long time since I had < 100 friends, so I'm willing to believe the current model is broken for small amounts of Facebook relations.
More seriously, there is no way to respond to "show me the data". The data for Facebook being a net negative is weak as well. Despite living in the age of big data not everything can be quantified.
(And yes, they're there - you can hear them whining for a month every time Facebook does a significant UI change - a month it takes to get used to it.)
> So far the data seems to indicate that internet.org is comparable to releasing swarms of burrowing parasites upon the poorest of the world.
Haven't a clue what you mean by this analogy.
The analogy is used because the benefit of Facebook as a tool to improve social relations is questionable.
EDIT: For those downvoting, feel free to tell me why you disagree.
The original author is trying to hint at his perception of Facebook as a time/energy leech, and its ability to become deeply ingrained in someone's life, to the point where the person might not even realize they're carrying such a leech around. It also highlights the product's highly distributed nature.
Seems a bit macabre and dramatic to me, but there you go.
As far as I can see, that's not why the analogy was used. Clearly my interpretation was not clear enough, so to spell it out:
A mission to spread Facebook to those who haven't been connected to the Internet yet is not necessarily a noble goal. It is only a noble goal if Facebook is a net positive in people's lives. If it is a net negative then spreading Facebook further through a program like Internet.org could do more harm than good. The less problematic features of Internet.org could be seen as the sugar coating on top of a less attractive proposition, parasites that disrupt how people relate to each other.
I don't use Facebook that much, and I know some that are happy to use it casually, but I also know people who appear to be practically addicted to it. It's not too much to ask that we examine whether its benefits outweigh its drawbacks.
Look at the effects--- facebook depresses people, but meeting real people in real life makes us happy. You will say you need facebook to know where the next party is and meet those people, but that's like saying you need to smoke to meet people at bars.
Friendship isn't a token. It's a continued process of communication and exchange. You are not extending your capacity for friendship by submitting your life details to a social network.
EDIT: grammar
> A friendship maintained solely because of an entry in a database is not the same as one driven by the memories of the participants.
First of all, Facebook isn't about having friendships "maintained solely because of an entry in a database". There are other social networks for that (e.g. Twitter, Instagram, etc.). Facebook is designed to mirror your real-life social network (and the company itself actively pushes against deviating too much from that use). It's a tool that helps you maintain existing frienships, keep weak ties and incubate them if needed so that they may grow to real friendships. But the difference between "weak ties" and "actual friends" is very much dependent on your off-line activity.
> You are not extending your ability to make friends.
That's why I corrected myself to shift the focus on keeping friendships. Because that's what Facebook really is - a self-updating address book that lets you pull regular updates on what people you know are doing. It doesn't really help you make friends out of strangers. But it helps tremendously in keeping ties to people you know.
> You are engaging in something fundamentally different from friendship.
True, but I'd say it's something more. It's an enhancement, an additional aspect. At least that's how it works for my (real-life) friends and me.
> Look at the effects--- facebook depresses people, but meeting real people in real life makes us happy.
This I strongly disagree with, because for me it's the other way around! I'm an introvert[0], I find too much face-to-face interaction depressing and even irritating. But I do get a lot of fun from talking with people on-line, especially in an async mode. So e-mail, Facebook and Hacker News are a big win for me.
> You will say you need facebook to know where the next party is and meet those people, but that's like saying you need to smoke to meet people at bars.
It's all context-dependent. People who use Facebook to communicate will organize parties by starting events on Facebook. People who use other means of communication will utilize those to organize the same parties. When you see someone saying that they need Facebook to be aware of social gatherings, it only means that they and their friends are all prefering Facebook as a tool for coordinating those gatherings. It's a lock-in effect, true, but it doesn't mean its bad.
> Friendship isn't a token. It's a continued process of communication and exchange.
Indeed. And Facebook is an awesome communication and exchange tool that works perfectly for a great subset of population.
[0] - people don't believe me because I like to give public talks and have pretty well-developed social skills, but that only means they don't understand what being an introvert means; I love people, but in small doses, with enough time off to recharge. See [1] for explanation.
I just found myself annoyed by the sheer quantity of non-content, vacuous feel-good stories or images, links to click-bait articles or just outright ignorance and stupidity from people I wouldn't have otherwise suspected that about.
I removed my family and colleagues from my account a very long time ago. It very quickly became clear to me that having anyone like that on there was a grave mistake. Sure enough I was given some tired rants about how I was heartless to have removed them from my list ha ha. That's how seriously some people take this. It's bizarre to me. None of these people need to know anything about what I am doing socially with my friends.
I still have an account but I basically just check it once or twice a week for maybe less than a minute to see if I have any private messages or event invites. A few of my closer friends use Facebook messages as a primary method to organise meetups for board games or drinks and the like.
Since basically cutting down my usage to a few minutes every few days I can't say I've noticed any difference in my social life, but I've definitely noticed a decrease in the amount of inane rubbish my mind has to process from the News Feed.
I have maybe 180 people on the friends list and I'm starting to realise that I could quite happily go the rest of my life without speaking to perhaps 75% of them ever again. I'm not even sure why I accepted their friend requests in the first place. Maybe I was just caufght up in Facebook as a new experience initially.
Facebook is a different thing for different people; I think it's as good to you as you're willing to maintain it. Also, if you have crappy friends in real life, you'll have crappy friends on Facebook.
1) When did you start using it? I remember starting quite early, so maybe the well-maintained garden comes from the fact I did it gradually over the years, so I didn't notice the work?
2) It may be simply that Facebook caters well only to some lifestyles, while it conflicts with another. And/or personality types; I think I've noticed that the more extrovert people tend to use Facebook a little less - mostly to share funny stuff and coordinate the next real-life party. All the interesting discussions I have on Facebook are usually held with people who, like myself, aren't very party-going.
I never really "used it" for any length of time, just a few weeks or a month or two. This was probably 5 years ago. I still have the account, but I log in maybe once or twice a year. I basically accept everyone I've met IRL, because it'd be rude not to (right? I don't know the etiquette). I know there are muting controls and stuff, but that's already more effort than I care to spend given I see no benefit.
I'm quite introverted. I'd say I have about 10 people I'd call friends, and even fewer that I talk to on a monthly basis. I have my own sources of finding entertainment, and I don't like parties; I go to three or four a year and host one or two myself. That's plenty for me.
It just doesn't fulfill any purpose in my life and actively makes me angry.
(To be clear, I'm just describing my own situation, not expressing any sense of superiority.)
I don't like framing the issue in terms of "missing out". It leads to the "paradox of choice"-type worrying. There are always more interesting and fulfilling things to do than hours in a day. You seem to have developed a good social life framework for yourself that doesn't include Facebook, so I wouldn't say you're missing out.
As for stream, if mine looked like that I'd be unhappy too. You could probably clean up yours quickly though - just scroll through it and/or visit profile pages of some of your friends, and start "liking"/commenting on posts that you find interesting. Facebook filtering algos will quickly catch on your interest, and you'll be seeing much less crap.
RE etiquette, as far as I can tell you're correct; generally you accept people you met IRL, with rare exceptions of both kinds - sometimes you don't really like your new acquaintance, and other times you may decide to add someone you met on-line if you know them well enough already. At least that's how I myself and people I know use Facebook - maybe the culture is slightly different in other parts of the world. But the rule of thumb seems to be: if you think the person is OK and you might want to talk some more in the future, it's OK to send/accept a Facebook friendship invite.
> It just doesn't fulfill any purpose in my life and actively makes me angry.
That's totally fine and, IMO, a perfectly good reason to not use Facebook.
It may sound crude, but it is pretty effective. They make sure that you mostly see things you're interested with, sprinkled with some other stuff - because a) you might find it important too, but they don't know, and b) everyone changes their interests from time to time.
[0] - Yes, there're options to signal "please don't show me this kind of stuff" or "don't show me stuff from this person", but I use them so rarely I don't really know if they work in any other way than just blacklisting the thing/person you pointed out.
[1] - I've noticed this directly after liking a post under a fanpage I basically never interacted with. I suddenly saw their posts everyday. Then every other day. Then every few days. Another like, and they're back to showing up daily for a while.
But true, a lot of friends with the ability to press a button or to select and emoji to communicate is way better.
That said, the idea that you automatically use such services for shallow, mass communication with large numbers of fleeting friends is sort of disingenuous. I keep an account there because like many people, it's a fairly effective way to coordinate with friends and family without creating long email chains or massive group texts.
Not everyone is trying to be a social butterfly, resigning themselves to quantity over quality or neglecting sleep and hobbies. Plenty of us have people we'd like to keep in touch with and a place to announce events (cookouts or parties we're holding, concerts or camping trips we're attending, etc) so our other friends and acquaintances can find out about them and join us in person.
I've currently got a closed group on there where 4 or 5 of us have been sharing our progress on some neat electronic art projects we're working on. It's not something we use at the expense of hobbies and interests but rather a common tool for us to casually collaborate and share the things we're interested in and working on.
So yeah, I'd love if I could use Google+ or some other service where I like the interface and features better and I'd love if that didn't require everyone to "jump ship" at the same time. A common protocol between social forums (again, like email) would go a long way toward addressing the complaints I have with them.
But since that's not likely to happen, I'll take occasionally checking my Facebook accounts for things people have shared with me over missing out on those conversations due to distance or personal time constraints. I don't live on Facebook but I stop by a few times a week when I feel like looking at Facebook. Haven't lost any sleep over it yet and I've developed quite a few hobbies around the communication that FB and other services foster.
I realized this not receiving some of my wife updates in my stream!
Coming soon to a VC interview: The s'mores test. Burn it and you're toast.
But the main takeaway seems to be the "very clear" 5-10 year R&D roadmap for Oculus:
> Oculus, then, represents two big bets in one: that VR will be the next major computing platform, supplanting phones the same way that handheld devices usurped desktops—and that human nature won’t change. "If you look at how people spend time on all computing platforms, whether it’s phones or desktops before that, about 40% is spent on some kind of communications and media," Zuckerberg says. "Over the long term, when [Oculus] becomes a more mature platform, I would bet that it’s going to be that same 40% of the time spent doing social interactions and things like that. And that’s what we know. That’s what we can do."
Seems logical that VR is going to be FBs next big play, and their ability to get a good product to market relatively soon will be crucial. It's astounding how much revenue they are still able to pull in from a botspammed, broken advertising model on a product that (from my observations of friends/app store comments) is declining in popularity in the US, one of the most lucrative segments.
[1] "This is not big data," says Bordes, who is wearing a T-shirt depicting a robot boxing a dinosaur. "This is supersmall data."
[2] "I personally called up the guy who’s leading our laser-communications effort, who was working at [NASA’s] Jet Propulsion Laboratory," he recalls. "And he said, ‘What? Why are you calling me?’ And I said, ‘Because we’re connecting the world, and I want you to come in and meet the team, and this is something that’s really important to me, and I think we can make a big difference.’ " Even in the retelling, Zuckerberg makes it sound urgent.
[3] Yael Maguire director, Connectivity Lab: "Our focus is technologies that can advance the state of the art by at least an order of magnitude. We don’t want to make something better by a factor of two or three, because the rest of the industry is going to do that."
Where are the synergies? Display ads within VR? From the reaction of visceral disgust I've seen to ads on the apple watch, I can't see anyone putting up with them in the Oculus.
Maybe they're keeping something Insanely Great up their sleeve, but from their total failure to do anything at all with whatsapp or instagram, I'm not hopeful.
It would be easy to make the best ads ever through VR. Sprinkle some coke bottles and billboards into whatever first generation games come out for Oculus. For immersion's sake, of course. Create a Coke Cafe where you can talk to your friends in a virtual environment for free. The best part? You don't have to pay for physical objects or real estate. Create a few models, pay the dev studio/Facebook, and you're done.
Rather than being constrained by a screen (TV, computer, Apple Watch), VR ads could have so much room for creativity given a fully immersive and completely absorbing experience. And, just like Facebook and Snapchat have done to drive user growth, if we stay ahead of the adoption curve we probably won't see them until the tech is boring anyways.
There's a fine line between great ads, games, movies, shows, etc. - they're all different forms of entertainment w/ different agendas and different reasons for existing, but if they entertain, that's all that matters at the end of the day.
Innovation has come from the ground up with companies like Instagram - which facebook has purchased - but what has purchasing innovation done for facebook? Seems like people don't want to be at Mark's party so he went and bought the building the next party was in..
I see purchasing Oculus to try to 'own' VR kind of like buying AOL in '98 to try to own the internet.
I feel like this is taking a technology and trying to see what features you can provide rather than asking what features you need and then finding the technology necessary to provide them..
Done is better than perfect.
He represents a class of extremely misguided super smart rich people who convince themselves they are doing good by getting themselves richer.
I don't think that logic holds any weight.
I wil give him this, he is business ruthless, or has the foresight to know he doesn't know everything? He hires the right people.
When I heard about his desire to make Internet.org a non-profit, I immediately thought it's not going to be in incorporated in California, where you can easily lose control of even a well meaning, selfless nonprofit, if your board members turn on you. I thought I got this guy Wrong. I then though he will go to Deleware--where you can run a nonprofit like a private business. That's the mark I was expecting. I now find out that's Internet.org is not a non-profit? Or, I got it wrong?
Either way internet.org seems like Mark got his wish, and poor people have a dumbed down/spoon fed version of the Internet. An Internet where mark can have complete control? Some of you call that brilliant? I don't. Poor people should have the same advantages we all had in terms of Internet access?
Anyway, he never struck me as a thinker, just driven? I think that rediculious movie about Zuckerburg/Facebook did a lot to further his super smart persona? Would a super smart guy create a social networking site? I actually think his averageness; has worked to his benefit. He thought FB would be cool. It might even get him laid?
Why--because an average guy know's what what an average guy likes?
Personally, I think, if Zukerburg is so intelligent, he will do some damage control on his seemingly selfish/controlling business plans, and dictatorship rules? I know there are certain parts of the country where people seem to be dropping out of FB? I kind of see that trend going on in the Bay Area? Around here, a big cheesy profile pic, and a 1000 friends is not cool anymore. It's just pathetic? Kinda like disco?
Trust me: he is smart and an intense thinker. Facebook didn't get to where it is today by chance.
Why? You have the rose colored glasses of getting paid by someone. I don't doubt that your first hand interactions have told you plenty about who he chooses to socially signal that he is. But that can be even more misleading than 2nd and 3rd hand accounts.
Today Google ads are everywhere - even in mobile apps and email. And they work with any signal they can get. Facebook Ads on the other hand are now using retargeting ads based on your searches outside of Facebook. Not that any of the two types of ads are inherently more evil than the other in my point of view.
Winklevosses were just a couple of deuchebags with an idea. Go to any Techcrunch/tech party in NYC, and you will meet plenty of them. They go nowhere, because they don't have the hard skills to make something a reality.
Ideas, are cheap. Given some beer, and one hour of time, anybody can come up with a dozen of decent ones. Execution on the other hand is hard. It takes sweat and real work to make something happen.
It's not a matter of the Winklevosses being "douchebags", or even "just coming up with an idea", which is false anyway as they had already developed the code and wanted Zuckerberg to finish it. They trusted Zuckerberg to deliver a product. Instead he held them back, while making his own version of their work. He screwed them over plain and simple.
Also, perhaps, pagerank is viewed as an innovation founded on real technical insight, as opposed to Facebook, which basically recreated MySpace (etc.), initially resegementing the market by serving privileged Ivy kids rather than lower status music fans. That's not the sort of story that people valorize here.
He was an asshole in their business relationship and should have stopped working with them the minute he was inspired to create Facebook. But he didn't steal anything that belonged to them. They would not have succeeded with their original idea even if they found a developer to do all the work for them.
I would also say that in contrast to Facebook Google has used their mountains of cash to try to make meaningful contributions to research (the whole life extension gambit for example).
It also probably has to do how media props Zuckerberg as always trying to change the world vs Brin/Page who seem to lead more quiet personal lives.
Cults always have their most staunch defenders even in the face of shady goings on.
(In a literal sense, by giving out free cool technology, for example.)
What was the date for Genisys to launch again? Some time in October 2017?