They say after they left the App Store, their revenue went up 44%:
https://www.panic.com/blog/the-2014-panic-report/
"I was pretty nervous to be pulling Coda from the Mac App Store. But when we finally did it, I felt an incredible, almost indescribable sense of relief — mostly because as we began to wrap up bug fix releases, we were able to immediately post them to our customers within minutes of qualifying them. My god. That’s how it should be. There’s just no other way to put it — that’s how you treat your customers well, by reacting quickly and having total control over your destiny. To not be beholden to someone else to do our job feels just fantastic. (Also to not pay someone 30% in exchange for frequent stress is a fine deal.)"