How Adult Swim Conquered Late-Night TV
vulture.com
vulture.com
In other words, "we want to fix everything that is wrong with this success so that it makes more money."
This is why we can't have nice things.
I think a better interpretation is that they want to continue to appeal to kids at a younger age (especially since they now start at 8pm instead of 10pm) while also continuing to attract adults. Think 'ren & stimpy' and to a lesser extent 'spongebob squarepants' or 'the regular show'.