Surely Apple already has people who are smart enough to do this. They have some of the most color accurate screens in the world and worked really hard on that kind of thing there's no way they don't have people who would know how to do this.
Just from a misremembered story I can't pull up from memory about Steve Jobs interactions with a music/audio software company in the earlier days of Apple.
https://www.panic.com/extras/audionstory/
If you're looking for 10-15 year old story where Apple famously ate someone's lunch then Sherlock/Watson and Konfabulator/Dashboard are some of the more prominent examples but those are fairly obvious directions for OS makers to fill.
>"We also seem to remember Jobs painted us a vibrant (but genuinely honest) picture of how he viewed Audion fairing against iTunes:
"It's like you guys are a little push-cart going down the railroad tracks, and we're a giant steam engine about to run you down."
//That gave me the impression that stuck with me. Thanks for the sourced correction.