I'm no lawyer, but encouraging registered developers to violate their contract with Apple could be pretty shaky ground, legally speaking.
Some states also recognize causes of action for interference with prospective relationships, although these are notoriously hard to prove.
This is an end-run around Apple's policies, just like jailbreaking. Apple doesn't like it, just like jailbreaking. The only hard to understand or confusing part is where the f.lux developers deicde they suddenly care enough about what Apple does or doesn't like to pull their app.