Wish rumored to have rejected acquisition offers from Amazon and Alibaba
businessinsider.com
businessinsider.com
I have no personal knowledge, but I'm going to offer 3 theories on what's really going on:
(a) Perhaps Wish is undergoing exponential growth and there's no way Amazon can catch up if they did it themselves. This is why Microsoft paid a fortune to acquire Hotmail rather than just creating their own free email service. (The $400 million that Microsoft paid seemed absurdly crazy at the time. That's million, not billion. How quaint the web was.)
(b) Not all decisions are driven by hard reasoning about money and numbers. Executives enjoy schmoozing, hobnobbing, and doing "big deals". Would you rather be the worker-bee executive who spends the next 2 years and $30 million creating a division that duplicates Wish's business model or be the bigwig who orchestrated a ten billion dollar deal in 3 months? It's not your money after all.
(c) Accounting rules vastly favor investing in other companies rather than spending it internally. This is nicely explained in an old article by John Walker, founder of Autodesk:
"Many people think that because Autodesk has $140 million squirreled away, we can use that money free of constraints. But that isn't how it works. Regardless of how prudent you've been piling up money over the years, the moment you spend any of it in your business, it's just as if you increased your day to day operating budget. That means rising expenses without an increase in sales, and that translates into . . . falling margins.
About the only thing you can do with the money that doesn't cause margins to fall, other than giving it back in dividends, is investing it in other companies. When you make an investment, that's carried on the books as capital. As long as you don't have to write the investment off, it doesn't affect your operating results."
Or maybe some combination of (a), (b), and (c) above.
[1] http://www.slate.com/blogs/future_tense/2013/10/10/amazon_bo...
So I get the business model, and that it would be very simple . But the real question is...how did they get 100 million users with no press and seemingly no advertising? I would say that I smell BS, but the app has nearly 2 million reviews on Android alone, and a very small percentage of people post reviews. So either these are fake, or the company pulled of the greatest growth hacks in history.
My only encounter with them was when they were offering free $10 (or $20?) coupons as a sign-up bonus. Me and my friends signed up and stocked our hackerspace full with lots of cheap Chinese Arduino clones and, never returned to the site again. Based on their webiste, we actually thought it was a joke or some sort of scam, but risked it and then the packages started coming, so apparently it is legit. I only wonder how they are still alive after giving away so much free money.