Diamonds Born in Santa Clara
techcrunch.com
techcrunch.com
Look at it this way, the kind of person that places a high emotional value on a diamond is not going to feel the same way about a $50 diamond as they would a $3000 diamond. It's all about signalling and an inexpensive, albeit high quality, diamond does not send the same signals.
Now... if they could produce large stones that were indistinguishable from mined ones then you'd have a crack at eroding the gem market. But then the diamond cartel would just enact some sort of global "Certified Blood Diamond" program to prop up the traditional prices.
de Beer's call this "The Forevermark"
like this : https://www.debeersgroup.com/en/building-forever/our-stories...
However, the kind of person who places a high emotional value on showing off the diamond to other people may. "Reliably discernable" by a lab is one thing. "Reliably discernable" by friends, family, and random people on the street is quite another.
But you are absolutely right of course - the physical quality is irrelevant in the market for such an emotional product.
Why would an investor like this? "This guy must be good, he burned through 450 millions in 11 years!"
For that matter, what are they using in lieu of carbon in the diamonds in the first place? Imitation carbon?