> Half of Twitter is links to other websites
...via URL shortners, which is very unfortunate.
...via URL shortners, which is very unfortunate.
This is true for some tweets, yes. But most links are via Twitter's own shortener, which means shortened link rot is impossible, and the actual URL is shown to the user.
It allows the shortening service to track clicks on the link.
It obfuscates the target of the link.
The second a popular link shortening service goes belly up I'm sure someone somewhere will buy the domain and setup a program to redirect all the shortened links to an ad-ridden search page.
Edit: like maxerickson said.