Brazilian underground: Beaches, carnivals and cybercrime
securelist.com
securelist.com
To put in perspective:
"In the U.S. the total annual fraud cost was $20.6 billion in 2012" http://www.tdbank.com/bank/security_identitytheft.html
The result is that nobody blinks an eye at giving away _all_ their data. If you ask a complete stranger for his CPF (a number given by the Tax Service, a common Primary Key in many databases), they will give it to you.
We're lucky that most of our criminals just aren't very sophisticated (yet).