They're getting fined minutes of revenue, that's practically the same as prison!
For example, consider Amazon, who didn't turn a profit for decades:
http://www.slate.com/content/dam/slate/blogs/future_tense/20...
Also, maybe you could tone down the drama? Even if you were right, which you aren't, the comment you're replying to was clearly well meant.
If we're talking about the discrepancy between punishments for individuals and punishments for companies, then we should absolutely be looking at revenues, not profits. Or alternately, punishments for individuals should look at savings, not income.