Fiverr, a Microtask Marketplace, Raises $60M
venturebeat.com
venturebeat.com
Still amazed at the crappy technology that backs up this business and the money being raised by a team that has no interest on customer experience.
The company providing the marketplace has to add enough value to both sides of the market to justify its existence as opposed to potential customers just using traditional methods of finding each other.
So they have to burn capital to learn those lessons. Trying out models takes time, and time is expensive. They were able to get a bunch of users using their brilliant pitch, but they weren't able to make it profitable. It doesn't make sense to give up on the company yet, as they still have a huge user base that they can test out new product strategies on.
The investors are betting $60M that they'll be able to find their way. I see no reason to get cynical about it.
There are possibly more lucrative areas of the market for Fiverr to explore, but Amazon is an unusually savvy and price-competitive 800b gorilla in the Mechanical Turk space, and I'm not sure how helpful the Fiverr brand is in the Upwork space. They already own their own space, it just isn't necessarily as big as a dubious claim like "the gig economy workforce expected to hit 43 percent of the total workforce by 2020" might suggest. If they're doing 1m transactions per month (>$1m revenue per month) as claimed in the article I'd have thought the reliable route to profitability lay with trimming expenditure rather than doubling down...
Of course, this mentality depends on the investors mindset and goals but many investors into new businesses feel this way. Fast growth today, profits/buyout tomorrow.
You're more likely to see a focus on profits from founder owned businesses because they tend to not have the deep pockets that allow profits to come second to growth.
Have zero profit to drive growth, growth brings investors, rinse and repeat. Just make sure you're not the last one opening up your checkbook...
I get an email daily from them about great jobs, free $5, etc etc.
Uber has that problem because they have a partnership with their drivers that is more extensive than just what is basically a "for hire" classifieds listing on fiverr.