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Interesting...That's an oddly infectious way to build a brand. I don't mean this negatively, but it sounds parasitic in nature. If Hotel A has 10 rooms, and 2 of them are Oyo rooms, assumably with Oyo branding within, is it similar to some form of subleasing?

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I don't think Oyo subleases the rooms, but instead has some kind of revenue share agreement with the Hotels. One thing you need to consider is that that they partner with Hotels that are small and independent players and do not have their own brand.

OYO ties up with partners for the entire inventory. Even the hotel name is rebranded as OYO. So from a customer's perspective, they would assume this is a hotel chain.

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