> But surely, you’ll object, tomatoes grown in small-scale gardens taste better. Not so! Double-blind tasting panels have been unable to pick out the greenhouse tomatoes as lacking in flavour, or tomatoes grown without fertiliser as more tasteful.

Maybe ... but there's a big difference between a store bought tomato that was stored in a fridge for months and a fresh tomato that comes out of the garden of my parents.

One is like eating cardboard with a strange texture, the other is actually an enjoyable experience even for someone that is not big on vegetables (OK fruits if you musts insist).