Show HN: Marketing for Developers – A book about getting your first 100 users

devmarketing.xyz

12 points·mijustin··6 comments

I've seen your book mentioned a lot of places (Product Hunt, I think Hiten Shah mentioned it on Twitter, Facebook ads in the sidebar). How much of that did you plan/execute and how much "just happened"? Maybe the broader question I'm asking is how did you plan and coordinate your launch? (Asking for a friend who is a author and is also myself ¯\_(ツ)_/¯)

I wrote out a 3 month promotion plan. It included items like:

1. Do a paid beta. Many of those early readers helped create that early buzz.

2. Writing individual emails to people I know (like Hiten). I gave them a copy to review and asked do their help during the launch.

3. An email sequence for my mailing list.

However, there's always stuff that's going to "just happen" in real-time as opportunities arise.

The inspiration for this project was that I kept getting this question:

"I just launched my app. How do I get users?"

I wrote this book specifically for people in these three stages:

1. Developers who want to build a product, but haven't found an idea.

2. Developers who are building a product, but haven't yet launched.

3. Developers who have launched, and are looking for their first 100 customers.

It definitely sounds like something most developers need :) , not sure about the price though (but I'm not your target audience I guess).

Minor typo in your profile: "Recently, I've been the host two podcasts: "

What's the response been so far?

Really good: I've sold 433 copies so far (in all 3 tiers).

Getting responses like this from readers has been my favorite part:

https://twitter.com/hrishio/status/664054767581294592

It definitely struck a chord.

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