In Gothenburg, Sweden, where I studied, Haskell is the first introductory language for students of CS and (I believe) CE. I know people who had barely even used a computer when they started there who are quite proficient with Haskell.
A side benefit of that is that the dorks like me who had been coding Perl and C and whatever for years before were thrown back to "oh shit, I have to actually study" mode and thus equalized with the people who were starting from scratch.
In terms of gender, when I started studying women were way less likely to have been coding since the age of 6. In the exam for a later course on Advanced Functional Programming that included monad transformers, functional embedded languages, the basics of dependently typed programming, and a semi-large Haskell programming project, I was happy to see a female classmate who hadn't programmed at all before university get the best score of anyone. But I digress... (Shoutout to Elin if you're reading!)
I'm somewhat anxious that my way of talking about this stuff might make people think that Haskell is way more difficult to learn than other languages, which I don't think is the case. I think people probably forget how much trouble they had grokking concepts like "objects" and "superclasses" and "generators" and so on. Haskell might be difficult in some other ways. Maybe in some ways it forces you to really understand things more than other languages. But it's still very possible to learn to program in Haskell without being exceptionally good at math.
Also, some of what people find tricky about Haskell is also present in other ML-style languages. I learned about O'Caml and some SML, and also Scheme, before I got into Haskell. So I knew about functional recursive styles of programming, and algebraic data types, and probably the biggest new things were lazy evaluation and the complete lack of side effects leading to the need for monadic sequencing. Those are not insurmountable.
Edit: By the way, I also appreciate how Haskell is becoming a sort of grass roots study group for coders to learn more about math, algebra, category theory, and what have you. It is not at all constrained to the universities anymore. This article is at the top of HN right now! Interesting times.