We see the same pattern again and again. Small businesses should fight like hell to keep a direct relationship with their customers.
Couldn't agree more. I think this central to any discussion about the 'sharing economy'. Uber et al claim to be disrupting established monopolies and their marketing seeks to establish themselves as champions the free market. In reality, they are seeking to build a new monopoly, where they control the information about relationships in a system.
Memory fails me at the moment, but I remember hearing a piece on a podcast recently (it might have been Radiolab) where they discussed how the 'live' view presented by Uber was a prediction coming from their algorithms and that no actual location data was available to the app on your phone until you booked a ride. I thought it was ironic that the new darlings of the free market were operating what was essentially a soviet-style central planning system, albiet with a very modern gloss.