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I do what he does. I see something interesting about design or development posted by someone else, I'll favorite it so I can find it easier later, not to endorse it (although usually I would endorse that it's worth checking out).

That being said, I've used 'like's' in that way too, so I don't particularly care about this change.

It's not that rare. This study from last year shows about a 3:1 ratio of "liking" to "bookmarking". http://www.cs.nott.ac.uk/~pszmw/pubs/icwsm2014-favouriting.p...

> It's rare to see anyone favoriting a tweet to "reference" it later.

A lot of broad statements being thrown around by both the author of this article and the people in this thread. I used favorites in exactly this way, and I'm not a marketer.