In the final paragraphs of this article, let me assert something I have very little data to support: At some point early last year, the standard knock against Twitter—which had long ceased to be “I don’t want to know what someone’s eating for lunch”—became “I don’t want everyone to see what I have to say.” The public knows about conversation smoosh, and that constitutes, I think, a major problem for Twitter the Company.
I don't think I agree with the author's conclusions about "conversation smoosh" causing the decay of Twitter. Would love to hear any rethinkings/clarifications of the author's points, as I found them near inscrutable due to the convoluted structure and logic of the article.