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If you're looking to update React Native apps on iOS in a similar fashion (without going through the Apple Store), AppHub[1][2] looks to be tackling this as well. Not affiliated, just saw it mentioned in one of the React Native PRs[3] to help enable some of the functionality.

[1]https://apphub.io/

[2]https://github.com/AppHubPlatform/apphub-ios

[3]https://github.com/facebook/react-native/pull/3189

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Interesting, it looks like AppHub gets a bit pricey. It's not hard to build a basic version of this from scratch (just a basic update service running on a Droplet, and a routine in the app to check for new js bundles on launch and fall back to the last known good bundle or the shipped bundle in case of a failure). It's an interesting niche but I'm not convinced of the value at these price points.

there's also a cool company called Primer that does the same for mobile onboarding screens on iOS

https://goprimer.com

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