GrooveHQ’s ‘Free Forever’ Plan – What You Should Know

Wow, if this is true, then its awful. As of right now the offer of free forever is still up on the website.

> In software dev, sometimes a test without writing weeks and months of code is worth it. We’ve had this test going for 3 months and haven’t had anyone complain.

If the blog post is accurate, this is a really telling statement as to the ethics of the company. It's one thing to A/B test your new logo or colour of your "Sign Up" button. Its another thing to fraudulently offer a service to people.

Or put another way, the moment you offer free for life, it had better be because you mean it, not because you are trying to trap people into using your service.