Some hard questions: What are your plans post government's success of Digital India campaign and having their e-filing much more simplied? :)
The Government software isn't very simple to use if you have switched jobs, have HRA to claim, or have more deductions than you have declared to the employer.
Many people miss out on deductions (such as 80TTA) which we automatically account for.
Plus we reduce data entry mistakes, and the other things I pointed out in the original comment.
The issue with IT website is not simplicity or functionality -- it is the fact that it assumes you know what you're doing. Which is simple for a nominal case, but gets increasingly complex with a diversified income sources and portfolios.