> And please - like Google cares that you ordered that book from Amazon. Until they do.
Well, if Google starts caring that I ordered a book from Amazon (more than they already do - Google Now shows me info on my purchases, including delivery time), then they'll do what exactly? Tell their self-driving cars to kill me because I didn't use Google Play?
Google so far has a stellar history of being helpful, pro-user, quite often pro-bono at it. Please apply these levels of scrutiny to someone else first, like every other SV startup running on the investor-storytime model.