This is an interesting thesis... which is that brick and mortar can work if you also own the online alternative.

I never bought books and B&N because I knew I could get the book cheaper at Amazon. The same with toys when I used to shop at ToysRUs. But those are both goods that I'd actually like to buy on the spot. If I know that the price in the store is the same as online, I'd probably do a lot of in store purchases.

And since I'm a Prime customer, they save 2-day shipping cost to me (I'll continue to be a Prime customer).