Or poor quality...

I wonder how they define poor quality.

The article isn't terribly surprising, I think the issue here is not so much the fact that goods are bad quality, it is when they are marketed as something of high quality. For example, I wanted this years Man Utd kit, but found £45 for a shirt I will wear every other Wednesday a bit rich for my tastes.

I actively searched for fake shirts the other day and found no results - only clear fakes marketed as the real thing. If it was clearly stated it wasn't official produce, then fine - I know what I'm getting myself in for - the maliciousness comes from the lie of pretending to be something it isn't, and charging a similar amount for it.