Yes, his strategy for getting the message out was broken, but he understands his campaign was quixotic in its initial state (referendum president), and has since agreed the idea was "stupid". Since the beginning, he made known what he really wanted, at a minimum, was the chance to make this issue more of a priority among all candidates.
This is just my opinion, but being a "spoiler" for the party never really appeared to be a likely outcome for Lessig, nor did being an agent for change. The only prospect he ever really had was one of failure. Failure to deliver his message to the masses. And it's a shame, because I think a grass roots movement focused on this message might be successful with the right person and strategy behind it.