Coworker sent met this: https://google.github.io/physical-web/
Haven't had the time to check it really out, but seams to be 'iBeacons'.
Haven't had the time to check it really out, but seams to be 'iBeacons'.
That said, I believe Physical Web does use the Eddystone-URL mode.
Spec: https://github.com/google/eddystone/blob/master/protocol-spe...
Definitely check out the video on that page (it's only 5 minutes long). Also, Scott Jenson was interviewed on The Dirt podcast: http://www.freshtilledsoil.com/designing-for-the-future-pt-4...