CALMzone launch suicide prevention campaign

I'm submitting this partly because suicide is a significant cause of death for the HN demographic, but also because it's an innovative use of Twitter.

> Deliberately provocative, the #BiggerIssues advertising campaign juxtaposes comparatively trivial topics that are getting a huge amount of public attention with the issue of male suicide. Vegan meatballs recently tweeted about by Professor Green, for example, get more attention than the issue of male suicide.

They find tweets about trivial stuff that got a lot of attention, and compare those to tweets about suicide.

Here's a link to the hashtag: https://twitter.com/hashtag/BiggerIssues?src=hash

(Professor Green is a singer, and a patron of the charity "CALMzone" (campaign against living miserably, a charity that aims to reduce male suicide). His father died by suicide, and he made a programme for BBC. http://www.bbc.co.uk/iplayer/episode/b06mvx4j/professor-gree... )